In this recent update of killerVideoStore.com, we concentrated on making the website look really slick. I think it has that 2012 uber-nerd feel to it. But … I also believe it fails my first test of a website: the emotional snapshot.
What is the emotional snapshot?
It is that first impression you get when you hit a site …. it is not what you think, but rather what you feel instantly. For me, the number one thing, is that the visitor feels relaxed. If they feel anxious, overwhelmed or confused … you have a problem.
… When I look at the new killerVideoStore website, I feel anxious … almost attacked by the design. We are currently working on smoothing things out. I will blog about this as we make progress.